Narcissism?

With regard to Damian Pearse's idea, from the Guardian: Researchers have traced a distinct connection between the number of friends you have on facebook, to the degree in which you are a socially disruptive narcissist. People who scored high on a narcissistic personality inventory questionnaire had more friends on facebook and updated their news feed frequently.

As stated in dictionary.com: "Narcissism is an inordinate fascination with oneself, showing excessive self-love".

This kind of persona which portrays all-knowing traits, can reduce personal development to a slothful rate.

Self-esteem also becomes another major issue. People can end up comparing themselves and their lives to the lives of others. The desire to impress, fabricate material, frivolously add 'friends', change your profile pic regularly and repeatedly check your facebook page all stack up to form an insecure human being. Facebook gives way to shallow relationships, ostensible behaviour, and 'friends' that better resemble acquaintances. It may start off as a useful platform to connect with your friends but has the ability to transform into a self-orientated mirror-like application that has the capacity to take away from the 'reality' of life.